Markoub.ma was in a rapid growth phase with a critical need for awareness and credibility. The project focused on structuring the platform’s digital presence, increasing visibility among young people and students, and building a consistent identity across social media. I designed and executed a strategy combining engaging content, social media management, and Meta Ads and Google Ads campaigns.

The work also included student partnerships such as Pass Jeune and ISIC, as well as events aimed at humanizing the brand and increasing adoption.

The main challenge was establishing a new online transport solution in a market driven by habit and interpersonal trust.

My contribution: structuring and deploying the startup’s digital presence to strengthen its visibility and credibility among young people and students.

Key missions:

• Creation of engaging social media content and editorial calendars.
• Management and optimization of Meta Ads and Google Ads campaigns.
• Implementation of strategic student partnerships (Pass Jeune, ISIC).
• Organization and facilitation of events to humanize the brand and stimulate engagement.