Sports Track Live targeted a tech-savvy and performance-driven athletic audience. The project aimed to acquire users at an optimized cost and convert them into active members.

I managed the full structure of the Meta Ads campaigns, from audience design to real-time budget control. The work relied on continuous optimization, A/B testing, and user-behavior analysis.

The challenge was securing qualified installs in a crowded fitness-app market where immediate value proof drives conversion.

My contribution: managing user acquisition for the app, optimizing campaigns, and maximizing low-cost conversion.

Key missions :

• Full management of Meta Ads campaigns (targeting, creatives, optimization).
• Audience structuring based on sports behavior and A/B testing.
• Budget control and CPA optimization to maximize qualified installs.
• Post-install behavior analysis to strengthen engagement.