GTH Group aimed to strengthen its presence on Amazon Europe for its health and wellness brands. The project covered full catalog management, A+ content creation, internal SEO optimization, pricing strategy, and promotional planning.

The objective was to improve organic ranking and conversion while respecting Amazon’s strict merchandising rules.

The challenge was increasing product visibility in a highly competitive environment and understanding the purchasing drivers of European consumers.

My contribution: improving product visibility, ranking, and conversion on Amazon Europe.

Key missions :

• Creation and optimization of product listings and A+ content.
• Pricing management and targeted promotional planning.
• Application of Amazon SEO best practices for organic ranking.
• Product performance analysis and recommendations for continuous improvement.