khalidhajji.e@gmail.com
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Master’s Degree in Marketing and Commercial Strategies – FSJES Meknès (2023–2024)
My master’s degree marked the shift from theory to strategy. I explored the role of digital in brand building and the influence of new technologies on buying decisions. From developing marketing campaigns to conducting branding research, this period combined creativity with analysis. It laid the foundations of my expertise in digital marketing, centered on a…
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Bachelor’s Degree in Economics and Management – FSJES Meknès (2019–2022)
My bachelor’s degree in Economics and Management was the foundation of my understanding of the business world. I learned how economic dynamics influence the decisions of companies and consumers. This is where I developed my interest in buying behavior and the psychological drivers behind decision-making. The program gave me a solid analytical base and the…
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Marketing Leaders Club – Co-fondateur et Team Leader
Driven by the desire to share my knowledge, I co-founded the Marketing Leaders Club at FSJES Meknès. The club quickly gathered more than 400 students around trainings, practical workshops, and collaborative digital marketing projects. As team leader, I supervised the training programs and promoted an action-oriented learning approach, turning the club into a real laboratory…
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Portfolio – Groupe GTH (Jaldes, Synergia, Epitact)
GTH Group aimed to strengthen its presence on Amazon Europe for its health and wellness brands. The project covered full catalog management, A+ content creation, internal SEO optimization, pricing strategy, and promotional planning. The objective was to improve organic ranking and conversion while respecting Amazon’s strict merchandising rules. The challenge was increasing product visibility in…
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Portfolio – Sports Track Live
Sports Track Live targeted a tech-savvy and performance-driven athletic audience. The project aimed to acquire users at an optimized cost and convert them into active members. I managed the full structure of the Meta Ads campaigns, from audience design to real-time budget control. The work relied on continuous optimization, A/B testing, and user-behavior analysis. The…
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Markoub.ma – Assistant Brand Manager
Markoub.ma was in a rapid growth phase with a critical need for awareness and credibility. The project focused on structuring the platform’s digital presence, increasing visibility among young people and students, and building a consistent identity across social media. I designed and executed a strategy combining engaging content, social media management, and Meta Ads and…
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Dmedia – Multi-Project Marketing Management
At Dmedia, I worked in a demanding multi-sector environment covering healthcare, cosmetics, dietary supplements, sports, and tourism. The role required managing several marketing strategies at the same time with strict KPI oversight. I developed a method based on data, continuous optimization, and alignment between creation, execution, and analysis. This experience strengthened my ability to adapt…
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Dmedia – Gestion multi-projets marketing
Chez Dmedia, j’ai travaillé dans un environnement multi-sectoriel exigeant, couvrant la santé, les cosmétiques, les compléments alimentaires, le sport et le tourisme. Le projet imposait une gestion simultanée de plusieurs stratégies marketing, avec un pilotage strict des KPIs. J’ai développé une méthode basée sur la donnée, l’optimisation continue et la cohérence entre création, exécution et…
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Doctorate in Economics and Management – Focus on Digital Marketing & Consumer Behavior (ongoing)
As a doctoral candidate, I investigate the transformations of marketing in the era of technological and behavioral trends. This research aims to fill a scientific gap at the intersection of humanity, technology, and marketing, while contributing to a more ethical and responsible practice of digital marketing.
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Master en Marketing et Stratégies Commerciales – FSJES Meknès (2023–2024)
Mon master a marqué le passage de la théorie à la stratégie. J’y ai exploré le rôle du digital dans la construction des marques et l’influence des nouvelles technologies sur la décision d’achat. De l’élaboration de campagnes marketing à la recherche sur le branding, cette période a fusionné créativité et analyse. Elle a posé les…
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