Khalid Hajji’s academic journey forms the foundation of his marketing expertise. From his bachelor’s degree to his PhD, each stage reflects a progression that bridges theory, practice, and research. This path has allowed him to deeply understand consumer behavior and grasp the transformations shaping marketing in the era of digital technology and artificial intelligence.
Academic background
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Marketing Leaders Club – Co-fondateur et Team Leader
Driven by the desire to share my knowledge, I co-founded the Marketing Leaders Club at FSJES Meknès. The club quickly gathered more than 400 students around trainings, practical workshops, and collaborative digital marketing projects. As team leader, I supervised the training programs and promoted an action-oriented learning approach, turning the club into a real laboratory…
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Bachelor’s Degree in Economics and Management – FSJES Meknès (2019–2022)
My bachelor’s degree in Economics and Management was the foundation of my understanding of the business world. I learned how economic dynamics influence the decisions of companies and consumers. This is where I developed my interest in buying behavior and the psychological drivers behind decision-making. The program gave me a solid analytical base and the…
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Master’s Degree in Marketing and Commercial Strategies – FSJES Meknès (2023–2024)
My master’s degree marked the shift from theory to strategy. I explored the role of digital in brand building and the influence of new technologies on buying decisions. From developing marketing campaigns to conducting branding research, this period combined creativity with analysis. It laid the foundations of my expertise in digital marketing, centered on a…
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