
Dmedia
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Portfolio – Sports Track Live
Sports Track Live targeted a tech-savvy and performance-driven athletic audience. The project aimed to acquire users at an optimized cost and convert them into active members. I managed the full structure of the Meta Ads campaigns, from audience design to real-time budget control. The work relied on continuous optimization, A/B testing, and user-behavior analysis. The…
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Portfolio – Groupe GTH (Jaldes, Synergia, Epitact)
GTH Group aimed to strengthen its presence on Amazon Europe for its health and wellness brands. The project covered full catalog management, A+ content creation, internal SEO optimization, pricing strategy, and promotional planning. The objective was to improve organic ranking and conversion while respecting Amazon’s strict merchandising rules. The challenge was increasing product visibility in…
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